Tuck Tucker, President of Tucker Castleberry

Predictive analytics will come to the forefront. Big data is nothing new to the print industry – manufacturers, channel partners and Independent Software Vendors have long used data to support proactive service and maintenance to drive efficiency for customers. However, this is just the tip of the iceberg. Expect to see leading vendors better apply predictive analytics, using a range of techniques including data mining, modelling and artificial intelligence, to their products and services.

Data service providers have hundreds of attributes about businesses and households. Based on the goals, we select the attributes to append to client records. The results lead to augmented records…ones that are far more valuable than just name and addresses. This then leads to a much greater response rate for direct mail marketing.

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