DSCOOP7 in D.C.

I have just returned from the DSCOOP7 conference in Washington, D.C. sponsored by HP Indigo.  I have to say it may have been the BEST conference I have ever attended. Other than 7 or 8 seminars each day, there was a huge showroom full of 100+ companies demonstrating their wares in the digital print world. It was all very impressive. There were answers to every digital need from software for storefronts, web design, cross-media campaign marketing technology, substrates for digital printing, finishing equipment for the digital press, software solutions for variable data printing, web-to-print solutions, personalized email marketing, etc., etc., etc.  It was the entire digital universe packed into one hotel for 3 days.  There were companies there from around the world…close to 2,500 participants. The incredible amount of sharing information between companies was most impressive.  It seemed like the HP Indigo users (of which 90% of attendees were operating their presses) were a peer group of 2,000+ with one common goal…TO HELP EACH OTHER BE SUCCESSFUL AND PROSPER. The atmosphere was electric and exciting.  I know I will never miss another.